Introducing Veterinary Team Brief
Exceptional Veterinary Team has evolved to Veterinary Team Brief! It's everything you love about Exceptional Veterinary Team and more!
Over the next several weeks, we will be dissolving this site. Please view our new website, veterinaryteambrief.com
The Eyes of Innovation
Veterinary medicine is in the midst of several paradigm changes. Pets are now considered family members—even children.
“Dr. Google” competes for our clients’ trust and dollars. Compliance can play an equally important role as diagnosis and treatment when saving lives. Generational research suggests that employees today prize time and lifestyle over dollars.
We need to adjust the way we work and embrace these new paradigms, or risk becoming irrelevant. It is time to innovate. Innovations are solutions that meet new needs or create new ways of looking at old problems. New York Times columnist David Brooks expanded on this definition: “The roots of great innovation are never just in the technology itself. They require new ways of seeing. As Einstein put it, ‘The significant problems we face cannot be solved at the same level of thinking we were at when we created them.’” Exceptional Veterinary Team has been on the cutting edge since its inception. Now, we too are taking another major step forward to help you adapt to the new trends.
This month, we unveil a new name, new look, and compelling new content. Our new name, Veterinary Team Brief, reflects the way people want their information today. Our new content includes information that is shorter, sharper, and full of clinical application, just as our readers requested. We invite you to experience our innovative transformation.
Veterinary Team Brief embodies the next step in our evolution to provide practical information for the entire veterinary team. Showcasing our new Clinical Suite and popular columns, we will now focus on day-to-day clinical strategies, client communication and compliance, and hands-on practice policies in short, digestible articles ready for immediate use.
We’ve taken these steps to support you as you innovate and strive to meet the challenge of new markets and new practices. What can you do in 2013 to add value to every patient visit? How can you increase client compliance, transform your team, and reach new financial heights? Partner with Veterinary Team Brief as we bring you up-to-date knowledge on clinically relevant management and communication skills, leadership, client service, and patient care.
Join us throughout 2013 in looking at your practice, and your profession, through new eyes—the eyes of innovation.
Kathleen Ruby, PhD
Editor in Chief