Christine Q. Shupe, CAE, Veterinary Hospital Managers Association , November 26, 2012
As we all know, when we are spending our discretionary income on gifts and entertaining, we are more likely to put some essential care and services on hold until the holiday frenzy is behind us. If you’ve noticed at your clinic that appointments, inquiries and other visits are waning, it’s time to consider strategies to increase traffic to the practice during the holiday season.
Using innovation, imagination and inspiration, the VHMA has shared with me some effective approaches for getting clients in the door.